Al-Amana Logistics: Tripling order throughput for a fulfillment center serving 40 online stores
The warehouse served dozens of e-commerce stores, each billed under a different contract calculated manually in spreadsheets — leading to late invoices and recurring client disputes. We deployed a barcode-driven warehouse management module within Avanta, paired with an automated contract-billing engine and a live client portal.
3×
More daily orders processed by the same team
99.8%
Barcode-driven picking accuracy
0
Manual client invoices remaining
Background
The center began as a family-owned warehouse of barely 2,000 square meters, transforming over four years into a full-fledged fulfillment hub that stores, picks, and ships goods on behalf of online merchants. As the client roster grew from six stores to forty, storage faces and inbound/outbound movements multiplied to the point where paper logs and receipt books posed a daily operational risk. Management knew that competitive advantage in this business comes not from square meters alone, but from operational precision, speed, and a client's ability to see their stock at any moment.
The challenge
Every client had a different contract: some billed on daily occupied space, others on processed orders, still others on added packing and return fees. Monthly invoicing was a manual consolidation taking a full week, and clients routinely rejected the results as mismatched with their own records — disputes that drained the sales team and delayed collections. Operationally, client goods mingled in undocumented locations, pick paths relied on staff memory, and no alert fired when a store's stock ran low. As a result, new client onboarding was frozen despite genuine demand for the service.
The solution
We implemented a warehouse management module within Avanta governing the entire goods lifecycle: receiving via barcode scan with logical storage locations isolated per client, pick orders built on sequenced scanning that traces the shortest pick path, and handover to carriers with an automatic movement entry. On top of that, we built a contract-billing engine that reads each client's terms from their registered contract and computes the invoice directly from actual warehouse movements with zero manual input. We also added a client portal where every store tracks its balances, movements, and processed orders in real time, radically cutting daily correspondence with the operations team.
Implementation
The deployment took ten weeks in three deliberate phases. The first two weeks covered a full physical count, unique barcode coding for every client's every item, and mounting location labels across racking. A four-week phased go-live followed, starting with the smallest clients to train the operations team on receiving, picking, and cycle counting without high volume pressure. We closed with a full month of running the billing engine in parallel with the manual method, reconciling invoice by invoice before official sign-off. The client-service team received dedicated portal training, as they would become the first line of defense against any inquiry.
The outcome
Daily operational capacity tripled with the same headcount: the center now processes over 4,000 pick orders a day with a picking error rate below 0.2%. The financial impact followed quickly — invoices are issued on the first business day after month-end, fully reconciled with warehouse movements, and the billing disputes that once consumed a week of correspondence every month simply vanished. The onboarding freeze was lifted, and within three months of go-live the center signed one of the largest e-commerce stores in its region.
Lasting impact
New contracts are now priced from real operational data: with the true cost of processing a single order known down to the piastre and second, management knows precisely which contract types are profitable and which to walk away from. Returns management was added as a new revenue line once its movements became traceable and auto-billable. The client portal became a sales weapon in its own right — the pitch to prospects now leads with full transparency, an advantage manual competitors struggle to match.
Next step
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